
OFFSHORE SWIMWEAR
Brand Identity | Packaging
Offshore Swimwear isn’t just about stylish bathing suits; it’s a mission to redefine the experience of water sports for women everywhere. Born from a passion for adventure and a love for the ocean, Offshore Swimwear empowers women to embrace their athleticism with confidence and style.
Offshore
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Offshore 〰️
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Designed for the fearless and adventurous, Offshore Swimwear offers innovative swimsuits tailored to provide unparalleled bust support during high-impact water sports. The swimsuits are engineered to keep one secure, comfortable, and confident in and out of the water.
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The design approach for Offshore is simple. Modeled after the sun and sand found at the beach, the branding is lively, simplistic, and colorful. The bright color palette compliments the sun and waves icons, while the logo remains a simple script of the word “Offshore.” The audience for this brand is women of all backgrounds, looking to feel confident while at the beach.