Inspired by Jessica Helfand’s exploration of identity in her book Design: The Invention of Desire, the project aims to dissect the profound impact of social media on the perception of self.

The research findings are synthesized into a compelling paper that is the intellectual backbone of the project, highlighting key insights derived from Jessica Helfand’s framework and integrating contemporary perspectives on the impact of social media on personal identity.

The design of the book reflects the dual nature of identity in the age of social media—the curated online persona juxtaposed with the authentic, multifaceted self. The layout incorporates a blend of textual content, illustrative elements, and carefully selected visuals, creating a visually engaging reading experience that mirrors the dynamic nature of the subject matter.

The “Who R U” masks complement the book. This interactive extension of the research is designed to invoke introspection, prompting viewers to reconsider their own relationship with social media and personal identity.